It?s true! And you know it! It's a cardinal rule of direct marketing and as a real estate investor you need to keep it uppermost in your mind if you want to succeed. And while you may think this is only true for longer direct mailings in other industries, it?s even more important with a postcard mailing.

Let's face it, the postcard doesn't have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.

How can you make strong headlines? Use the direct marketing formula, What's in it for the customer? You need time to think this over because effective headlines usually don't get written instantly.

Your real estate marketing headlines should also inform people of the benefits of selling their homes to you. So evaluate your strengths, your competitive strategies, and check your customer testimonials to learn what they are most thankful for about your service.

Write them all down. Mull over and reflect on all these benefits to get yourself inspired and ready to come up with your own striking headlines. Just write and don't criticize or limit your ideas at this point. When you think you have enough, look back at your headlines and study them. Drop uninteresting headlines. With the remaining promising headlines, replace some words with active verbs or more vivid words.

Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.

You can also combine all the best headlines to create another powerful headline. The more headlines you have, the better.

As you develop these stronger ones, you may not want to narrow it done to a single headline. Maybe you have two or even three headlines you like. That's fine. Why not use them all? Yes, use all three of these. If you truly believe all fill the bill of answering the question What's In It For Me?? then use all of these headlines. This could be a wonderful opportunity to test the effectiveness of them. In this way you can discover with one works the best. In the next mailing you may want to use only the strongest of these then.

I know. It seems that you?re taking quite a bit of time just creating your headline. That's exactly the way it should be though. Your headline is just that important. And it's a fact that you should never forget.

In fact, you can even spin your own headline from the tips I've mentioned. Once you come up with the best and convincing headline, you?re on your way to achieving real estate success.

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