Classified advertisement is a category of advertisement particularly tuned to meet the common mans advertising needs. The main advantage of classified advertising over the traditional one is that it is cheap and anybody can post an advertisement. Thus, private tutors and parents of children who need tutoring can find each other through classified ads. In the print media, such ads are classified into different categories to make it easy browsing for the pursuer.

These ads are distinct in their appeal to the common man who wishes to advertise, because of their accessibility and due to the fact that they are relatively inexpensive. The term classified ad is used to denote those ads that are categorized into different heads which making them easy to browse through. Some common heads under which these ads are listed in newspapers and other printed media are automotive, real estate, kennels etc.

A classified ad may consist of a few lines that sometimes generically describe the product, services or goods that are to be sold and at other times go into specific details. For example, there are ads that sometimes list automobiles for sale but don't include the pricing or make of the automobile but only a contact number. There are also other kinds of ads that state specific details such as the color, year, make and model and price information for the product that is on sale. The reason for this kind of variation is the mechanism employed by the publisher to charge for these ads.

This diversity can be attributed to the cost factors that are involved. The cost of placing a classified ad is usually determined by a variety of factors like the number of words used, the size of the font, the color of the text, the space consumed by the ad on a page as well as its position on a page. The use of graphics or pictures or even highlighting an ad might end up costing the advertiser more than usual.

The classified ads industry generates an annual income close to 100 billion dollars worldwide. This is not just from the ads displayed in the printed media though. There are television channels that air classified advertisements during non prime time slots. Cable television operators also make a quick buck out of selling local precuts of the cable network in the neighborhood. Radio stations also air advertisements in between programs that are sometimes funny and ear catching.

The huge popularity of the internet and the enormous resources that it gives access to has given rise to online advertising solutions that are giving the traditional classified advertising promoted by newspapers and the print media, a run for their money.

Another advantage is that, since these are web based, they are indexed and searchable. Moreover, to boot it all, most of these e-advertising websites don't charge a penny and are completely free. Ironically, instead, their income is generated through online click based advertising and is directly proportional to the traffic generated by the site. The more the traffic the greater is the revenue.

These low cost online advertising solutions enable anybody to become a seller or buyer and reduce geographic distances considerably. A person sitting in India can offer to sell his services to someone in America and get paid for the same through sites like these.

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